In order to help Truvia appear to a wider audience including families I created a series of ad campaigns to target that demographic. These ads appear in family oriented magazines such as Parents Magazine and Family Circle. I also created an ad featuring Cookie Monster to help foster more brand recognition for Truvia. 

Another thing that would help boost Truvia's audience is a better understanding on how the product could be implemented into people's lives. I've created a recipe showing how Truvia can be substituted for other sweeteners.

I also created a Trulia app that further addresses the issue of how Trulia can be used in everyday life. The Trulia app provides fun recipe ideas, videos, and also the Truvia conversion calculation that explains the measuring differences from sugar to truvia.

Finally by adding a partnership with Starbucks for signature drinks will expand Truvia base to a much larger range.